The American Association of Airport Executives’ (AAAE) Airport Consortium on Transformation (ACT) has released broad research that examines the concept of an Airport Digital Marketplace, aimed at enhancing stakeholder engagement and driving revenue growth through digital transformation.
The objectives of an Airport Digital Marketplace are to personalize and simplify passenger journeys; modernize processes; boost revenue; and streamline operations. The Digital Marketplace integrates retail and dining, enables service provider collaboration, bolsters data analytics, and offers targeted advertising.
ACT collaborated with Schneider Electric, San Antonio International Airport, and industry experts to identify opportunities to for new digital solutions and develop strategies for implementation in the report.
“Establishing an airport information exchange datahub delivers transformative benefits to the aviation industry,” said Kyle Herbig, Vice President, Airport Solutions, at AAAE. “This digital marketplace concept can revolutionize airport interactions by enhancing efficiency, improving customer experience, and unlocking new revenue streams. AAAE is committed to leading these initiatives.”
“Our goal with the Airport Digital Marketplace is to revolutionize how airports interact with passengers, airlines, and retailers,” added Thomas Bartlett, C.M., Deputy Director of Airports at San Antonio International Airport. “This initiative will allow airports to leverage data analytics for better decision-making and offer tailored services that meet the evolving needs of passengers.”
“Digitization plays a pivotal role in transforming the airport ecosystem, enhancing operational efficiency and passenger experience,” said Kieran McLoughlin, Vice President, Digital Solutions, at Schneider Electric. “We are proud to contribute our expertise and thought leadership to the latest AAAE white paper, outlining the significant impact of digital solutions in shaping the future of airports worldwide.” For more information about the Airport Digital Marketplace or to access the White Paper, visit this webpage.
