{"id":9206,"date":"2017-07-10T20:59:37","date_gmt":"2017-07-10T20:59:37","guid":{"rendered":"https:\/\/stateaviationjournal.com\/?p=9206"},"modified":"2017-07-10T20:59:37","modified_gmt":"2017-07-10T20:59:37","slug":"groom-aviation-taps-wichita-talent-for-communications-role","status":"publish","type":"post","link":"https:\/\/stateaviationjournal.com\/index.php\/state-news\/florida\/groom-aviation-taps-wichita-talent-for-communications-role\/%20","title":{"rendered":"Groom Aviation Taps Wichita Talent for Communications Role"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-9207\" src=\"\/wp-content\/uploads\/Rebecca-Jacobs_edited-1-210x300.jpg\" alt=\"Rebecca Jacobs_edited-1\" width=\"210\" height=\"300\" srcset=\"https:\/\/stateaviationjournal.com\/wp-content\/uploads\/Rebecca-Jacobs_edited-1-210x300.jpg 210w, https:\/\/stateaviationjournal.com\/wp-content\/uploads\/Rebecca-Jacobs_edited-1.jpg 323w\" sizes=\"auto, (max-width: 210px) 100vw, 210px\" \/>The Florida-based consulting firm, Groom Aviation, today announced its expansion of the team with the addition of a Communications Director, Rebecca Groom Jacobs. Jacobs joins Groom Aviation following a three-year tenure at the renowned advertising agency, Sullivan Higdon &amp; Sink (SHS) in Wichita, Kansas. Prior to SHS, she served on the marketing team at Piper Aircraft.<\/p>\n<p>\u201cRebecca has accumulated an extensive resume in her relatively young professional career \u2013 having completed marketing and communications campaigns with multiple OEMs and engine manufacturers,\u201d said Randy Groom, Founder and President of Groom Aviation. \u201cWe\u2019re thrilled to welcome another family member to the team, and to continue enhancing our available services.\u201d<\/p>\n<p>At SHS, Jacobs combined her insight as a pilot and her creative talents to provide advertising and marketing direction to the aviation, aerospace and defense team. While there, she worked closely with major brands including Textron Aviation, Pratt &amp; Whitney, Engine Alliance and Doc\u2019s Friends. In addition to offering strategy and branding input, she headed the team\u2019s press relations and social media activities.<\/p>\n<p>\u201cRebecca has a true passion for all things that fly, the people who fly them and everything in between,\u201d said Tom Bertels, retired SHS managing partner and CMO of Partners in Aviation. \u201cShe\u2019s not only an excellent strategic thinker, but also very creative in the way she approaches a challenge. Where else can you find someone who\u2019s helped orchestrate a Kickstarter campaign for a WWII B-29 and also generated social media content for major jet engine manufacturers?\u201d<\/p>\n<p>In her new role, Jacobs will develop and implement communication strategies for Groom Aviation clients, creating rich and creative content. Communications can include news releases, social media, website content, newsletters, articles, advertisements, and more. Rebecca also serves as a contributing writer for Twin &amp; Turbine magazine.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Florida-based consulting firm, Groom Aviation, today announced its expansion of the team with the addition of a Communications Director, Rebecca Groom Jacobs. Jacobs joins Groom Aviation following a three-year tenure at the renowned advertising agency, Sullivan Higdon &amp; Sink (SHS) in Wichita, Kansas. Prior to SHS, she served on the marketing team at Piper [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[30,115],"tags":[],"class_list":["post-9206","post","type-post","status-publish","format-standard","hentry","category-florida","category-national-news"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/stateaviationjournal.com\/index.php\/wp-json\/wp\/v2\/posts\/9206","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stateaviationjournal.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stateaviationjournal.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stateaviationjournal.com\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/stateaviationjournal.com\/index.php\/wp-json\/wp\/v2\/comments?post=9206"}],"version-history":[{"count":1,"href":"https:\/\/stateaviationjournal.com\/index.php\/wp-json\/wp\/v2\/posts\/9206\/revisions"}],"predecessor-version":[{"id":9208,"href":"https:\/\/stateaviationjournal.com\/index.php\/wp-json\/wp\/v2\/posts\/9206\/revisions\/9208"}],"wp:attachment":[{"href":"https:\/\/stateaviationjournal.com\/index.php\/wp-json\/wp\/v2\/media?parent=9206"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stateaviationjournal.com\/index.php\/wp-json\/wp\/v2\/categories?post=9206"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stateaviationjournal.com\/index.php\/wp-json\/wp\/v2\/tags?post=9206"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}