{"id":26503,"date":"2023-08-28T17:42:15","date_gmt":"2023-08-28T17:42:15","guid":{"rendered":"https:\/\/saj.pachecostudios.com?p=26503"},"modified":"2023-08-28T17:42:17","modified_gmt":"2023-08-28T17:42:17","slug":"clean-and-safe-drones-to-replace-aircraft-for-banner-advertising-operations","status":"publish","type":"post","link":"https:\/\/stateaviationjournal.com\/index.php\/state-news\/florida\/clean-and-safe-drones-to-replace-aircraft-for-banner-advertising-operations\/%20","title":{"rendered":"Clean and Safe Drones to Replace Aircraft for Banner Advertising Operations"},"content":{"rendered":"\n<p>\u00e2\u0080\u008dSustainable\nSkylines has announced that it has become the first drone banner towing\noperation in the U.S. to receive Federal Aviation Administration (FAA) approval\nfor commercial operations. The Section 44807 exemption approval, combined with\na banner towing authorization currently under review, will allow Sustainable\nSkylines to launch full-size banner advertisements towed by a drone along Miami\nBeach. <\/p>\n\n\n\n<p>Traditional banner advertising is both environmentally\nharmful and sometimes deadly for pilots, as crashes and other mishaps are a\nsignificant risk for aircraft towing banner advertisements. Using a drone to\npull banners minimizes pollution and risks for pilots and people on the\nground.&nbsp; <\/p>\n\n\n\n<p>For the past decade, the commercial drone industry has been\nworking towards regulatory approvals for a wide range of applications. For\nSustainable Skylines, regulatory approval has been the most significant hurdle\nin transforming aerial advertising. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"\/wp-content\/uploads\/vlcsnap-2023-04-21-10h42m50s140-edit.png\" alt=\"\" class=\"wp-image-26505\" width=\"336\" height=\"183\" srcset=\"https:\/\/stateaviationjournal.com\/wp-content\/uploads\/vlcsnap-2023-04-21-10h42m50s140-edit.png 600w, https:\/\/stateaviationjournal.com\/wp-content\/uploads\/vlcsnap-2023-04-21-10h42m50s140-edit-300x164.png 300w\" sizes=\"auto, (max-width: 336px) 100vw, 336px\" \/><\/figure><\/div>\n\n\n\n<p>Relative to traditional aircraft banner towing, Sustainable\nSkylines\u2019 drone operations are environmentally friendly, safe, and scalable;\ntraditional aircraft banner towing does not easily scale due to constraints\ncaused by small plane logistics and the proximity of events to airfields where\nbanner towing originates. Unlike traditional aircraft banner towing, drones\ncapable of vertical take-off and landing do not require the use of a nearby\nairport or runway. By eliminating the need for airport or runway access, drone\nbanner towing operations can occur in a wide variety of locations where\ntraditional banner towing operations are not possible.&nbsp;&nbsp;&nbsp;&nbsp; <\/p>\n\n\n\n<p>Additionally, drone advertising brings measurable attention\nanalytics to banner advertising, which is not possible with traditional\naircraft towing. Sustainable Skylines\u2019 drones fly the banners and can utilize\nanonymized data to measure the size of crowds within sight of their banners,\ngiving agencies and brand advertisers confidence their messages reach their\nintended targets. Drones also have unique maneuvering capabilities, which\nbrings a new dynamic to banner flights and generates increased interest from\npeople on the ground.&nbsp;&nbsp;&nbsp; <\/p>\n\n\n\n<p>\u201cThis is a significant milestone for Sustainable Skylines\nand the broader drone industry, explained Jacob Stonecipher, founder and CEO of\nSustainable Skylines. \u201cOur team has worked tirelessly toward this regulatory\napproval; we wouldn\u2019t be here without the guidance of Lisa Ellman and her team\nat Hogan Lovells. We\u2019re excited to work with our partners to safely launch and\nintegrate banner advertising by drone into the local airspace and community.\u201d\nWith this regulatory approval, Sustainable Skylines can prepare for its launch\nin Miami Beach and to bring this new medium to brands and agencies.<\/p>\n\n\n\n<p>\u201cBanner advertising is another exciting example of the new\nopportunities that commercial drones bring to our economy, while enhancing the\nsafety of the National Airspace System,\u201d said Lisa Ellman, chair of the\nUncrewed Aircraft Systems (UAS) practice at global law firm Hogan Lovells,\nwhich facilitated Sustainable Skyline\u2019s FAA approval. \u201cSustainable Skylines is\nreinventing an old industry with a new technology and delivering exponential\nvalue through the use of safe, clean drone technology that can scale, entertain\nand create new jobs, too.\u201d <\/p>\n\n\n\n<p>For more information on Sustainable Skylines banner towing\noperations or to talk with a brand representative, please visit <a href=\"https:\/\/www.sustainableskylines.com\/\">https:\/\/www.sustainableskylines.com\/<\/a>\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00e2\u0080\u008dSustainable Skylines has announced that it has become the first drone banner towing operation in the U.S. to receive Federal Aviation Administration (FAA) approval for commercial operations. The Section 44807 exemption approval, combined with a banner towing authorization currently under review, will allow Sustainable Skylines to launch full-size banner advertisements towed by a drone along [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":26504,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[30,127],"tags":[],"class_list":["post-26503","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-florida","category-unmanned-systems"],"jetpack_featured_media_url":"https:\/\/stateaviationjournal.com\/wp-content\/uploads\/SS-x-Miami-Beach-Breath-Easy.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/stateaviationjournal.com\/index.php\/wp-json\/wp\/v2\/posts\/26503","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stateaviationjournal.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stateaviationjournal.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stateaviationjournal.com\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/stateaviationjournal.com\/index.php\/wp-json\/wp\/v2\/comments?post=26503"}],"version-history":[{"count":1,"href":"https:\/\/stateaviationjournal.com\/index.php\/wp-json\/wp\/v2\/posts\/26503\/revisions"}],"predecessor-version":[{"id":26506,"href":"https:\/\/stateaviationjournal.com\/index.php\/wp-json\/wp\/v2\/posts\/26503\/revisions\/26506"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/stateaviationjournal.com\/index.php\/wp-json\/wp\/v2\/media\/26504"}],"wp:attachment":[{"href":"https:\/\/stateaviationjournal.com\/index.php\/wp-json\/wp\/v2\/media?parent=26503"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stateaviationjournal.com\/index.php\/wp-json\/wp\/v2\/categories?post=26503"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stateaviationjournal.com\/index.php\/wp-json\/wp\/v2\/tags?post=26503"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}