{"id":17909,"date":"2021-03-08T23:03:08","date_gmt":"2021-03-08T23:03:08","guid":{"rendered":"https:\/\/saj.pachecostudios.com?p=17909"},"modified":"2021-03-08T23:04:10","modified_gmt":"2021-03-08T23:04:10","slug":"former-lax-chief-experience-officer-joins-psm-squared-as-vp-of-development","status":"publish","type":"post","link":"https:\/\/stateaviationjournal.com\/index.php\/state-news\/arizona\/former-lax-chief-experience-officer-joins-psm-squared-as-vp-of-development\/%20","title":{"rendered":"Former LAX Chief Experience Officer Joins PSM Squared as VP of Development"},"content":{"rendered":"\n<p>PSM Squared, Inc. (PSM\u00c2\u00b2) announced that former Los\nAngeles World Airports (LAWA) Chief Experience Officer Barbara Yamamoto has\njoined the company as Vice President of Business Development.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"\/wp-content\/uploads\/Barbara-Yamamoto-1.jpg\" alt=\"\" class=\"wp-image-17907\" width=\"162\" height=\"202\"\/><figcaption><em>Barbara Yamamoto<\/em><\/figcaption><\/figure><\/div>\n\n\n\n<p>Retiring in September 2020 after 33 years of service with\nthe City of Los Angeles, Yamamoto will bring her expertise in guest experience,\nemployee engagement, communications, and culture change to augment PSM\u00c2\u00b2\u2019s bench\nthat includes project management and construction logistics, coordination and\ncommunications.<\/p>\n\n\n\n<p>Alicia Robertson, PSM\u00c2\u00b2 President and CEO said, \u201cOur goal\nis to take the pain out of construction impacts to ultimately create\nstress-free and happy experiences even in an ever-changing world with\nchallenges at every turn. We want to ensure that a positive experience can be\nsustained on an ongoing basis through effective construction coordination and\ncollaboration. Barbara\u2019s experience in the aviation industry and her energy and\npassion for always looking for innovative ways to improve the guest experience\nin challenging and dynamic environments will be such an asset for our team and\nclients.\u201d <\/p>\n\n\n\n<p>Yamamoto said, \u201cI\u2019m pleased to join PSM\u00c2\u00b2 on National\nEmployee Appreciation Day as employee engagement and recognition is at the core\nof the guest experience, a value I know PSM\u00c2\u00b2 embraces.&nbsp; I am also excited to start at a time when the\nindustry is working hard to prove its resiliency once again.&nbsp; With PSM\u00c2\u00b2\u2019s reputation for a coordinated and\nthoughtful approach, I know we can help ensure that the first return to travel\nis a positive experience to gain the trust and confidence of customers to come\nback again.\u201d<\/p>\n\n\n\n<p>With 20 years of experience at one of the busiest\nairports in the world, Yamamoto was a member of the senior management team and\nled the guest experience culture change, resulting in improved customer\nsatisfaction and worldwide rankings at Los Angeles International Airport. She\nalso spearheaded a wide-scale change management program for LAWA focusing on\ncommunications, process improvements, training and development, and enhanced\ncustomer service.&nbsp; She also served as the\nagency\u2019s first Community Relations Director and Ethics Officer. Yamamoto has a\nbachelor\u2019s degree in sociology from the University of California, Los Angeles,\nand a master\u2019s degree in journalism\/public relations from the University of\nSouthern California.&nbsp; Yamamoto has also\nserved as an adjunct professor at Loyola Marymount University, instructing\npublic relations writing.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>PSM Squared, Inc. (PSM\u00c2\u00b2) announced that former Los Angeles World Airports (LAWA) Chief Experience Officer Barbara Yamamoto has joined the company as Vice President of Business Development. Retiring in September 2020 after 33 years of service with the City of Los Angeles, Yamamoto will bring her expertise in guest experience, employee engagement, communications, and culture [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2,4],"tags":[],"class_list":["post-17909","post","type-post","status-publish","format-standard","hentry","category-arizona","category-california"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/stateaviationjournal.com\/index.php\/wp-json\/wp\/v2\/posts\/17909","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stateaviationjournal.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stateaviationjournal.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stateaviationjournal.com\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/stateaviationjournal.com\/index.php\/wp-json\/wp\/v2\/comments?post=17909"}],"version-history":[{"count":2,"href":"https:\/\/stateaviationjournal.com\/index.php\/wp-json\/wp\/v2\/posts\/17909\/revisions"}],"predecessor-version":[{"id":17912,"href":"https:\/\/stateaviationjournal.com\/index.php\/wp-json\/wp\/v2\/posts\/17909\/revisions\/17912"}],"wp:attachment":[{"href":"https:\/\/stateaviationjournal.com\/index.php\/wp-json\/wp\/v2\/media?parent=17909"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stateaviationjournal.com\/index.php\/wp-json\/wp\/v2\/categories?post=17909"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stateaviationjournal.com\/index.php\/wp-json\/wp\/v2\/tags?post=17909"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}