{"id":17114,"date":"2020-12-09T17:37:29","date_gmt":"2020-12-09T17:37:29","guid":{"rendered":"https:\/\/saj.pachecostudios.com?p=17114"},"modified":"2020-12-09T17:37:58","modified_gmt":"2020-12-09T17:37:58","slug":"greteman-group-helps-launch-new-uas-network","status":"publish","type":"post","link":"https:\/\/stateaviationjournal.com\/index.php\/state-news\/kansas\/greteman-group-helps-launch-new-uas-network\/%20","title":{"rendered":"Greteman Group Helps Launch New UAS Network"},"content":{"rendered":"\n
\"\"<\/figure><\/div>\n\n\n\n

North Dakota has aspirations as big as the sky \u2013 and is\npoised to attain them. The state is developing the nation\u2019s first network for\nbeyond visual line of sight (BVLOS) unmanned aircraft systems (UAS). After an\nintensive request-for-proposal process, the Northern Plains UAS Test Site,\nwhich leads the initiative, selected Greteman Group to create a name, identity,\nand brand as bold and aspirational as the network itself. Through this process,\nwe have also developed a website, social media strategy, and aggressive\noutreach campaign.<\/p>\n\n\n\n

\u201cWe chose Greteman Group as our marketing partner for\nmultiple reasons,\u201d says Nicholas Flom, executive director, Northern Plains UAS\nTest Site. \u201cTheir aviation expertise and experience helped them quickly\nunderstand our target markets and how to connect with them. Frankly, their\nthinking and passion blew us away.\u201d<\/p>\n\n\n\n

Simple Name for a Complex Network<\/strong><\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

The agency built upon North Dakota\u2019s existing prominence as\na UAS ecosystem to highlight the competitive advantage of a sky open to UAS\ncommercialization through this first-of-its-kind statewide BVLOS network. The\nchosen name \u2013 Vantis \u2013 is an invented word, providing a clean slate to build\nmeaning and the brand. The network provides a vantage point through UAS\ninfrastructure and support with regulatory approvals, industry applications and\nusability, and a path to commercialization. Vantis serves as a shorthand to\nmarket the complex concepts of backhaul data networks and command and control\nradios to commercial and public UAS operators.<\/p>\n\n\n\n

\"\"
Vantis Network<\/em><\/figcaption><\/figure><\/div>\n\n\n\n

The mark conveys motion and flight. The dramatic, head-on\nattitude places a strong, centered V directly in your line of sight. The shape\nand radiating lines of various weights symbolize a rising sun on the horizon,\nsuggesting innovation and birth of a new idea. The clean, stylized wordmark\nbalances and grounds the logo. The exciting brand personality comes to life\nwith a bold burnt-orange and dark-blue color palette, stylized infographics,\nlarge four-color photography and an emphasis on UAS in flight.<\/p>\n\n\n\n

\"\"
Sonia Greteman<\/em><\/figcaption><\/figure><\/div>\n\n\n\n

\u201cOur teams meshed seamlessly, fostering tremendous\ncollaboration even though the pandemic curtailed in-person site visits,\u201d says\nSonia Greteman, agency president and creative director. \u201cVirtual workshops\nhelped us develop a shared vision and pull together. The strong outcomes\nreflect that.\u201d<\/p>\n\n\n\n

The virtual UAS Summit & Expo, held Oct. 28-29, served\nas a platform for the grand unveiling of Vantis. Media outreach, a\npresentation, social media channels and a website were all coordinated to\nactivate simultaneously the first morning of the convention. Earned media \u2013\nnewspaper, magazine, radio and TV \u2013 reached an audience of more than 5 million\npeople for an ad equivalency of $145,000.<\/p>\n\n\n\n

The mobile friendly website \u2013 VantisUAS.com \u2013 serves as a\none-stop repository for information, telling the network\u2019s story and promoting\nits capabilities through clear infographics, compelling visuals and partner\ntestimonials. Strong calls-to-action prompt potential partners, entrepreneurs\nand users to leverage the network and highlight how Vantis works for North\nDakota. Targeted promotion will begin in early 2021.<\/p>\n\n\n\n

The Nation\u2019s UAS Epicenter<\/strong><\/p>\n\n\n\n

The uses for UAS are growing exponentially \u2013 commercial,\nagricultural, recreational, scientific. UAS can go where manned aircraft cannot,\nor would not want, to go.<\/p>\n\n\n\n

North Dakota has played a leadership role from the\nbeginning. Its UAS achievements include:<\/p>\n\n\n\n

  • First public-private UAS business park<\/li>
  • Undergraduate and graduate university programs\nin UAS studies<\/li>
  • Original FAA-designated UAS test site<\/li>
  • Lead participant in FAA UAS Integration Pilot\nProgram and UAS BEYOND Program<\/li>
  • Extensive research and development to include\nNASA UAS Traffic Management (UTM) initiatives<\/li>
  • Enabled commercial activities to include BVLOS\napproval to \u201cclimb to 10k\u201d using ground-based radar and criteria-based BVLOS\nwaiver to inspect transmission lines<\/li><\/ul>\n\n\n\n

    Over the past decade the North Dakota UAS industry has grown\nfrom several dozen workers to more than 1,000, becoming the nation\u2019s UAS\ncentral hub. In 2019, its state legislature appropriated a $33 million\ninvestment over two years with $28 million dedicated to establishing the\nnation\u2019s first statewide BVLOS UAS network. The remaining $5 million was\nallocated toward Grand Sky UAS park infrastructure and Northern Plains UAS Test\nSite funding.<\/p>\n\n\n\n

    \"\"
    Nicholas Flom<\/em><\/figcaption><\/figure><\/div>\n\n\n\n

    \u201cVantis marks a new phase in technological development with\nno other state investing in UAS at this level,\u201d says Flom. \u201cBy essentially\ncreating an interstate road system for UAS, we open up unlimited applications\nand opportunities for economic development.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

    North Dakota has aspirations as big as the sky \u2013 and is poised to attain them. The state is developing the nation\u2019s first network for beyond visual line of sight (BVLOS) unmanned aircraft systems (UAS). After an intensive request-for-proposal process, the Northern Plains UAS Test Site, which leads the initiative, selected Greteman Group to create […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[40,54,127],"tags":[],"class_list":["post-17114","post","type-post","status-publish","format-standard","hentry","category-kansas","category-north-dakota","category-unmanned-systems"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/stateaviationjournal.com\/index.php\/wp-json\/wp\/v2\/posts\/17114","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stateaviationjournal.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stateaviationjournal.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stateaviationjournal.com\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/stateaviationjournal.com\/index.php\/wp-json\/wp\/v2\/comments?post=17114"}],"version-history":[{"count":2,"href":"https:\/\/stateaviationjournal.com\/index.php\/wp-json\/wp\/v2\/posts\/17114\/revisions"}],"predecessor-version":[{"id":17121,"href":"https:\/\/stateaviationjournal.com\/index.php\/wp-json\/wp\/v2\/posts\/17114\/revisions\/17121"}],"wp:attachment":[{"href":"https:\/\/stateaviationjournal.com\/index.php\/wp-json\/wp\/v2\/media?parent=17114"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stateaviationjournal.com\/index.php\/wp-json\/wp\/v2\/categories?post=17114"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stateaviationjournal.com\/index.php\/wp-json\/wp\/v2\/tags?post=17114"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}