Cubic Corporation today introduced its new corporate brand identity. The name Cubic (mathematical cube of a number) and associated Cube with the Western Hemisphere globe inside was chosen by Cubic founder, Walter J. Zable to demonstrate the company\u2019s worldwide engineering capabilities. This rich heritage of providing engineering solutions with services worldwide continues.
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\nThe new logo incorporates a globe with a worldwide picture to better reflect the global extent of Cubic\u2019s operation and people. The updated branding includes visual elements that reflect Cubic\u2019s heritage but also emphasize Cubic\u2019s forward-thinking mindset, objective to achieve strong growth and drive innovation. <\/p>\n
\u201cCubic delivers best in class products and now we have a redefined look to go with it. Our new corporate branding underscores and demonstrates clearly who we are and translates to Cubic\u2019s growing portfolio of innovative technologies and services worldwide,\u201d said Brad Feldmann, president and chief operating officer of Cubic Corporation. \u201cOur Cubic brand is much more than just images. The way our customers experience our products is our most important brand impression. Cubic\u2019s new brand signifies our world-wide presence and market leadership.\u201d <\/p>\n
Cubic\u2019s new motto, \u2018Global. Innovative. Trusted.\u2019 was carefully crafted to reflect the Cubic of today and tomorrow:
\n\u2022 Global: Today, Cubic has worldwide presence in 45 countries and more than 50 percent of Cubic\u2019s work force is located outside the United States. Cubic\u2019s new corporate branding illustrates a more global perspective, demonstrating further commitment to expand the company’s already significant international business base.
\n\u2022 Innovative: Cubic\u2019s founder always pressed employees to provide state-of-the-art solutions to our customers. His legacy lives on today with innovation processes that enable and create best-in-class solutions for our customers.
\n\u2022 Trusted: At Cubic, we build great relationships with our customers and we want them to know that we can be absolutely relied upon and trusted.<\/p>\n
The new brand identity will appear on Cubic\u2019s corporate website, at http:\/\/www.cubic.com on April 15, 2014.<\/p>\n