{"id":13431,"date":"2019-08-02T19:43:29","date_gmt":"2019-08-02T19:43:29","guid":{"rendered":"https:\/\/stateaviationjournal.com\/?p=13431"},"modified":"2019-08-02T19:43:31","modified_gmt":"2019-08-02T19:43:31","slug":"new-raf-brand-is-more-than-a-logo","status":"publish","type":"post","link":"https:\/\/stateaviationjournal.com\/index.php\/national-news\/new-raf-brand-is-more-than-a-logo\/%20","title":{"rendered":"New RAF Brand is More Than a Logo"},"content":{"rendered":"\n

Not long after those six fellows came up with the idea to\nform a nonprofit foundation to save backcountry airstrips, one of them bumped\ninto a graphic artist \u2013 not surprisingly \u2013 at the Bozeman airport. The artist\nenthusiastically sketched an idea on a napkin. The design was quickly adopted\nby the new Recreational Aviation Foundation as the logo you\u2019ve seen on shirts,\ncaps, vests, towels, windsocks, barbecue aprons, even engraved on pancake\nturners. The taildragger, trees and mountain, circled by the words\n\u201cRecreational Aviation Foundation\u201d captured the passion of the organization,\nand served as the RAF\u2019s signature for over fifteen years.<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

As the RAF grows, leadership has been thoughtful about the\nRAF brand and has carefully considered the need to evolve as a few strong\nfactors emerge. Our membership is more familiar with mobile devices, expects\neasy access to digital content, and appreciates ever-clearer, simpler imaging.\nRAF leadership recognized that its messaging needed to step up to this reality,\nwhile retaining its original purpose.<\/p>\n\n\n\n

RAF Director Todd Simmons led the project, driven by these\nobjectives:<\/p>\n\n\n\n

to ensure we continue our successful work making a\nsignificant impact on backcountry airstrips for our present and future members;<\/p>\n\n\n\n

to create a meaningful guidebook and filter for all\ndecisions. The evolved brand aligns every objective, strategy and decision,\nreinforcing and elevating our mission.<\/p>\n\n\n\n

Todd\u2019s team adjusted the RAF brand to better reflect an\norganization poised for future success, and the original logo evolved into the\ncleaner, more dynamic image you see now. \u201cThis change reflects much meaningful\nand thoughtful input. We have stayed absolutely true to our foundation, our\ndiversity and our legacy,\u201d he said.<\/p>\n\n\n\n

The exercise also resulted in a new asset, attached here,\ncalled a \u201cbrand book\u201d. The 20+ page document consolidates all the ideas of the\nRAF with regard to our mission, our vision, our values \u2013 basically, our purpose\nand passion. The book is a virtual lens through which all RAF leaders,\nliaisons, ambassadors and members can view our work and our goals. Please take\na look and let us know your thoughts.<\/p>\n\n\n\n

A team has also streamlined the website so content is more\nreadily available on mobile devices. We think you\u2019ll really like the simplicity\nas you continue to tap this valuable reference.<\/p>\n\n\n\n

One thing remains steadfast: \u201cOur pledge to remain true to\nour soul,\u201d Chairman John McKenna says. \u201cWe began by sharing stories and making\nfriends around a campfire, and we won\u2019t venture from those roots.\u201d<\/p>\n\n\n\n

Another thing remains \u2014 that wonderful, head-turning\norange!  <\/p>\n\n\n\n

We are proud to reveal this work to you today. Thank you,\neveryone, for your commitment and support to preserve, maintain, and create\nairstrips for recreational access. <\/p>\n","protected":false},"excerpt":{"rendered":"

Not long after those six fellows came up with the idea to form a nonprofit foundation to save backcountry airstrips, one of them bumped into a graphic artist \u2013 not surprisingly \u2013 at the Bozeman airport. The artist enthusiastically sketched an idea on a napkin. The design was quickly adopted by the new Recreational Aviation […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[115],"tags":[],"class_list":["post-13431","post","type-post","status-publish","format-standard","hentry","category-national-news"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/stateaviationjournal.com\/index.php\/wp-json\/wp\/v2\/posts\/13431","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stateaviationjournal.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stateaviationjournal.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stateaviationjournal.com\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/stateaviationjournal.com\/index.php\/wp-json\/wp\/v2\/comments?post=13431"}],"version-history":[{"count":1,"href":"https:\/\/stateaviationjournal.com\/index.php\/wp-json\/wp\/v2\/posts\/13431\/revisions"}],"predecessor-version":[{"id":13433,"href":"https:\/\/stateaviationjournal.com\/index.php\/wp-json\/wp\/v2\/posts\/13431\/revisions\/13433"}],"wp:attachment":[{"href":"https:\/\/stateaviationjournal.com\/index.php\/wp-json\/wp\/v2\/media?parent=13431"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stateaviationjournal.com\/index.php\/wp-json\/wp\/v2\/categories?post=13431"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stateaviationjournal.com\/index.php\/wp-json\/wp\/v2\/tags?post=13431"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}